Why flexibility matters in the fast-changing creator economy.
Many new creators are told to “pick a niche” right away. While niches can help you stand out, boxing yourself in too early could limit your growth. The truth is, audiences evolve, trends shift, and what works today might not work tomorrow. By experimenting with different content styles and testing what your fans respond to, you’ll discover your true niche organically. Agencies often analyse data across multiple creators to spot trends early, helping you stay ahead of the curve without restricting your potential.